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HBDI®: The Herrmann Brain Dominance Instrument® (HBDI®) is the world's leading Thinking Styles Assessment Tool. It is at the core of the Herrmann International's Whole Brained® Thinking Approach. It was developed in the 1970s by Ned Herrman, while he was a manager at General Electric, with more than 30 years of research and innovation to stand behind the validity of the HBDI®.

In 1976, while researching the brain as the source of creativity, Ned Herrmann learned of the pioneering brain research of Roger Sperry, Paul MacLean, Joseph Bogen and Michael Gazzanaga. From their work it is clear that the brain has four distinct and specialized structures.

Ned Herrmann Discusses Origins of Whole Brain® Thinking Model

Inspired by this research, Herrmann worked with EEG scans and, later, paper-and-pencil questionnaires to identify four distinct types of thinking, each roughly corresponding to one of the brain structures. The result of this research is the Herrmann Whole Brain® Model. In August 1979, after many tests, in-depth research, and mountains of data, Herrmann had developed a valid self-assessment that enables individuals to understand their own thinking style preferences, the HBDI®.

High Technology Team Example
High Technology Team Example
Innovation Team Example
Innovation Team Example

The 120 question assessment, which is administered by an HBDI® Certified Practitioner, evaluates and describes the degree of preference individuals have for thinking in each of the four brain quadrants as depicted by the Herrmann Whole Brain® Model.

The basis of Whole Brain Thinking and all Herrmann International learning module, the HBDI® teaches you how to communicate with those who think the same as you and those who think differently. Once an individual understands his or her thinking style preferences, the door opens to improve teamwork, leadership, customer relations, creativity, problem solving, and many other aspects of personal and interpersonal development.

After completing the assessment, an individual receives a comprehensive Profile Package containing their HBDI Profile results along with an in-depth interpretation of their results, reference material about the Whole Brain® Model, comparison data, and activities for further exploration and development. The Rocky Peak Leadership Center offers facilitated workshops, coaching sessions and telecom explanations of personal and group HBDI profiles.

HBDI<sup>®</sup> Preference Map
HBDI® Preference Map
HBDI<sup>®</sup> Team Composite
HBDI® Team Composite

Start Thinking pdf icon is the foundational 1/2 day workshop for the Business of Thinking and is used to debrief the participants Herrmann Brain Dominance Instrument (HBDI®) profile. The program is based upon Whole Brain® Thinking and how we can use it each and every day. In addition to the Whole Brain® Thinking, it also focuses on Thinking Preferences and the participants HBDI® profiles

The HBDI® model has been validated by more than 60 doctoral theses and scientific study, and by the satisfaction of more than 300,000 participants.

Strategic Planning Team Example
Strategic Planning Team Example

After completing the Start Thinking and Think About Teams Workshops, a series of 5 specialty single day Think About Workshops are available. They include:

• Think About Your Customer
• Think About Creative Thinking
• Think About Problem Solving
• Think About Communicating
• Think About Decision Making

Improvements that can be made with personal uses of HBDI®

• Relationships with colleagues friends and significant others
• Improving self awareness
• Developing new skills based on the thinking styles you prefer
• Personal Growth
• Finding the right job or career
• Getting the right educational focus or training
• Writing
• Better decision making

Improvements that can be made with organizational uses of HBDI®

• Understanding your organizational culture
• Finding the right structures
• Better group process
• Planning Learning
• Improving management/leadership style
• Team Building
• Strengthening staff interaction
• Modeling
• Creative problem solving
• Teaching/learning
• Counseling
• Communication

Improvements that can be made with educational uses of HBDI®

• Organization development
• Career planning
• Productivity improvement
• Job searches and choices
• Strengthening marriage relationships
• Improving communication in the family
• Strategic operational issues can be strengthened
• Learning group formation
• Managing differences
• Creative team formation and team assets
• Dealing with diversity HBDI®

HBDI® Start Thinking Flier pdf icon

HBDI® Think About Teams Flier pdf icon

For information on cost and event booking, email RPLC

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